Spotlights on people who are exceptional at their craft, and practical guides to making your name reflect your work.
NetworkingA practical guide to building a clear, ethical LinkedIn presence that helps colleagues and physicians find and refer to you, without ever putting a client at risk.
Personal BrandMost clients find a therapist through a referral and then check them online, so the best branding is simply being clear, honest and consistent where they look.
CareerThe people who seem effortlessly impressive almost never are; they just did the preparation nobody sees.
NetworkingMost advice for accountants on LinkedIn is generic hype dressed up as strategy. Here is what actually works when your real asset is judgment, not charisma.
Personal BrandDoing excellent work and being known for it are two different jobs, and most accountants have only ever trained for the first one.
CareerMost elevator pitches fail because they're a job title read aloud; here's how to build one that actually makes someone want to talk to you.
Standout Professionals is an independent publication for people whose name is their reputation. We feature professionals doing exceptional work, and publish straightforward guides on managing what shows up when someone looks you up.